Grilling season is coming, and the smell of backyard barbecues will soon fill the air. That means creating great custom retail displays is crucial to your brand’s success.
Your retail display is a store within a store, and a great marketing opportunity to build awareness and increase sales. Creating a digitally printed retail display is the best way to stand out.
A successful product launch can be best served by including retail displays to get your products off the shelf, and directly in high-traffic areas.
Read on to learn about upgrading your brand with an effective digitally printed custom retail display.
9 Expert Tips For Grilling Season Retail Displays
Here are 9 excerpt tips for you and your design team for your next grilling retail display.
1. Define Your Goals
The first step to take when designing a retail display is to define your project. Carefully constructing an overall goal for your display is key to success.
Every design and logistic choice you make will revolve around this initial vision statement. Otherwise you’ll get lost in a spiral of possibilities.
Are you introducing a new product to the marketplace? Creating a new niche? Or are you simply looking to move 10% more products?
Set that goal up front and make sure you know where the ship is headed.
2. Patriotic Themes
According to a National Retail Federation (NRF) survey, red, white, and blue are one of the most popular color schemes. Grilling season typically coincides with patriotic holidays, and families are looking for something that fits in with their holidays.
Using this color scheme, or even the American flag, or even eagles or fireworks can draw in the exact customers you’re looking for.
By creating a retail display that creates the environment that your target audience will be using the grilling items for, will speak directly to them.
3. Modern And Sleek
Next, consider going in the opposite direction if your competitors have chosen a red, white, and blue scheme.
Choosing black, or even a black and another color, really emphasizes the second color choice.
This type of display, combined with the right packaging, will make your product look like a modern and sleek appliance choice.
That makes this style choice great for the homemakers out there, who are looking for a product that fits within their other lifestyle choices.
4. Plant-Based And Vegan Customers
Now consider creating a display that doesn’t only speak to the meat lovers of the world. While there are plenty of customers grilling vegetables alongside their meats, the growing crowd of vegans or plant-based meat eaters has reached $760 million in 2019.
A brand like MorningStar farms has created a niche for themselves with their unique branding. They speak to the sustainable crowd, as well as the vegans.
While these brands are perfecting their products to directly compete with the meat alternatives, it means they’re creating a niche that will also like to grill. Choosing green and brown colors can create a look of a “natural” product, and one that will sell to that crowd.
5. Aim For Other Grilling Categories
Next, consider the other selling categories for grilling. While summer is one of the biggest grilling periods of the year, a recent survey found that 69% of customers say they grill eight or more months of the year.
Grilling is seen as fast and even healthy, which makes sense why it’s used almost year round. In fact, one of the biggest selling points of the grilling category is the experience.
Off-season grilling spikes around Thanksgiving, New Years, and even Super Bowl Sunday. Winter is one of the biggest grilling periods of the year, next to summer.
Finally, consider adding recipes to your branding. Incorporating specific product imagery, mixed with a recipe choice will speak to the chefs of the world directly — or to the party host.
